Privacy.

Charactly is an interpretive personality app and website (not a medical or diagnostic tool). It is run by a sole proprietor in the European Union, who is the controller of your personal data. For any question, or to exercise your rights, reach us at [email protected].

We collect as little as possible, and most of it only when you choose.

On the website, only two things: (1) your email address, if you give it to save your result or join the waitlist; and (2) your test result – your type code and per-axis percentages, with a random public id. We don’t collect your name, and there are no accounts or passwords. If you allow analytics on the banner, we also record anonymous usage events.

In the app, there is no account, no login, and no name – to us you’re an anonymous app id. Here is everything the app touches:

• Your test result – your type code and per-axis percentages, with a random public id – is saved on our EU servers so you can see it again.
• The Decoder. When you paste or import a conversation, that text is sent to Anthropic’s Claude to generate your read. It is processed to create the read and is not stored – we don’t keep the conversation, it is never used for advertising, and we never sell it.
• Screenshots stay on your phone. If you scan a screenshot, it is read on your device (Apple Vision on iOS, Google ML Kit on Android). The image never leaves your phone; only the text it recovers follows the Decoder path above.
• The people you add stay on your device. Your people library – the names, notes, types and past reads you build up – is stored only on your phone, not on our servers.
• Purchases. If you subscribe or buy credits, RevenueCat handles it under an anonymous id. Payment is taken by the App Store or Google Play – we never see your card details – and we receive only your purchase and subscription status.
• Analytics. If you allow it, we record anonymous usage events (via PostHog, hosted in the EU) to improve the app. We never send the Decoder text or the people you add to analytics.

Email and analytics: your consent, which you can withdraw any time. Your test result: to deliver the result you asked for. The Decoder: your explicit consent – you turn it on before any text is sent – and to provide the read you requested. Purchases: to provide the features you bought.

Your test result is stored on servers in the European Union. The Decoder sends the conversation to Anthropic for processing (see below) and we don’t store it. Data that lives only on your phone – your people library and past reads – stays on your device and is removed when you delete the app.

Anthropic generates your Decoder read: the conversation you submit is sent to Anthropic’s Claude, used only to produce that read, and – under Anthropic’s commercial terms – is not used to train its models. RevenueCat processes your purchases under an anonymous id. PostHog provides our EU-hosted analytics, and only if you consent. Resend sends our website emails and so receives your email address. Cloudflare serves and secures the website, processing technical data such as your IP. Each works under a data-processing agreement; where a provider is US-owned (such as Anthropic and RevenueCat), any transfer relies on the EU Standard Contractual Clauses. We do not sell your data.

You can ask us to access, correct, delete, or export your data, restrict or object to how we use it, or withdraw your consent – any time, by emailing [email protected]. We keep your email until you unsubscribe, and your test result until you ask us to delete it. The data stored on your phone – your people library and past reads – is under your direct control: delete any of it in the app, or remove the app to erase all of it. You can also lodge a complaint with your local data-protection authority.

On the website we set no cookies or storage until you allow analytics. If you allow it, PostHog keeps a pseudonymous id and records how the site is used, including session playback, with anything you type masked – never your name or email. In the app we set no advertising identifiers and do not track you across other apps or websites. Withdraw consent any time from the website footer or the app’s settings.

If this notice changes, we’ll update the date above and, for material changes, let you know before they take effect.